Privacy Policy for Real Estate Agents and Service Contractors
Effective Date: July 16, 2024
OVERVIEW OF PERSONAL INFORMATION COLLECTION PRACTICES
The chart below provides an overview of Frontdoor’s collection, use and retention practices relating to your personal information. For further detail, please reference the Privacy Policy that follows, including the Privacy Notice for California Real Estate Agents and Service Contractors, if applicable to you.
Identifiers and identifying items
No
Internet or other electronic network activity
No
Sensory data
No
Geolocation data
No
Professional or employment-related information
No
Inferences drawn from other personal information
No
We may use or disclose the personal information we collect: (a) to build a business relationship with you and provide you with equipment, training and support; (b) to pay or reimburse you; (c) to manage staffing resources, for financial planning, corporate compliance, internal audits and other administration; (d) to communicate with you and facilitate communications between you and other individuals; (e) to comply with legal obligations, including health and safety requirements and requests for information, and to assert, and defend against, any legal claim or inquiry; (f) to monitor and evaluate your performance and to ensure compliance with our policies (including time and attendance) and applicable law; (g) to recognize, reward and empower you; (h) to provide references; (i) to administer our applications, software and electronic systems; (j) to facilitate and expedite dispatches and service calls, including as may be based on the specific location of a contractor; (k) to improve satisfaction and performance; (l) to process claims; (m) to provide services you or others request; (n) to complete transactions you have requested or upon which you assist; (o) to provide you with an account and manage your account; (p) to respond to communications from you; (q) to notify you about updates to our websites, business or services; (r) to measure and improve our business, services and performance; (s) to perform analyses on data we have collected, such as market analyses, trends and other research; (t) to process, provide and administer surveys, events and special promotions; (u) to provide, administer and utilize our social media pages and websites; (v) to compare information and identification for accuracy and verify it, including for identification purposes; (w) to anonymize or otherwise protect your data; (x) to prevent potentially fraudulent, prohibited or illegal activities; (y) to protect the safety and security of our workforce, guests, property and assets (including controlling and facilitating access to and monitoring activity on and in our premises and activity using our computers, devices, networks, communications and other assets); (z) to otherwise manage all aspects of your relationship with us, including but not limited to establishing, maintaining and terminating a business relationship, general operations, and administrative, financial and human resources related purposes; and (aa) as otherwise may be described to you when collecting your personal information or as otherwise set forth in this Privacy Policy.
We will keep your personal information during the period of your relationship with us and, after that period ends, for as long as is necessary in connection with both our and your legal rights and obligations. This may mean that we keep some types of personal information for longer than others.
We use the following criteria to determine how long to retain personal information: (a) our relationship with you, and the goods or services we provide to you or that you provide to us or our customers; (b) any laws or regulations that we are required to follow; (c) whether we are or may be in a legal or other type of dispute with each other or any third party; (d) the type of information that we hold about you; (e) whether we are asked by you or any regulatory authority to keep your personal information for a valid reason, or if we may need to provide it for any legal reasons; and (f) technical considerations and feasibility, and the level of protections in place for your personal information.
PRIVACY POLICY
This Privacy Policy is being provided to you by Frontdoor, Inc. (“Frontdoor”, “we” or “us”) on behalf of itself and certain of its affiliates and subsidiaries. This Privacy Policy applies to information we receive from or about you, including personally identifiable information, in connection with your access or use of: (a) Frontdoor’s business-to-business websites, including contractor.frontdoorhome.com/ and pro.ahs.com (together with any successor websites, the “Sites”), (b) other interactive properties, including, but not limited to, any Frontdoor® mobile applications (together with the Sites, the “Frontdoor Applications”), (c) offline communications with Frontdoor, including direct mail, telephone and postal mail and (d) any other means or applications in which you connect with Frontdoor or a third party from whom Frontdoor receives information about you.
By accessing or using the Frontdoor Applications, registering with, providing personal information to, or communicating with, Frontdoor, you explicitly accept, without limitation or qualification, the collection, use, storage and transfer (including international transfer) of your personal information in the manner described in this Privacy Policy. THIS PRIVACY POLICY AFFECTS YOUR RIGHTS AND LIABILITIES UNDER THE LAW. If you do not agree to the terms of this Privacy Policy, do not access or use the Frontdoor Applications, provide us with personal information or otherwise communicate with us.
INFORMATION WE COLLECT
We may collect different types of information about you, depending upon how you interact with us. This information may include personal information, Financial Information, demographic information, log-in information and Device information. Sometimes we collect combinations of all these types of information or aggregate some or all of these types of information to improve our products and services and facilitate other legitimate business purposes. In each case, when using the Frontdoor Applications, it is indicated on the Frontdoor Applications whether any personal information or demographic data must be provided for you to access and use the Frontdoor Applications.
Connecting with the Frontdoor Applications and Information Provided by You
When You Register or Otherwise Contact Us. When you provide us with information (including personal information) in connection with a particular activity, you agree that such action establishes a business relationship with us. You expressly consent to receiving communications from Frontdoor (and its affiliates and subsidiaries) through the information you provided to us. You also attest that you have the legal authority over any telephone number you provide to us and can provide the authorization to contact you. This means Frontdoor may contact you, in person or by recorded message, by e-mail, telephone or mobile telephone number (including use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving.
Registration Information. We will collect personal information from you if you register on the Frontdoor Applications, provide products or services to Frontdoor (or Frontdoor customers) or place an order for products or services, which may include, but is not limited to, name, address, phone number(s), and email address(es). You may not use a user/account name that is vulgar or otherwise offensive (as determined by Frontdoor), infringes any trademark or other proprietary rights of others, or is used in any way that violates the terms of use of the Frontdoor Applications (the “Terms of Use”). Frontdoor reserves the right to deny, in its sole discretion, any user access to the Frontdoor Applications or our products and services without notice, for any or no reason.
Financial Information. Financial information is information that you provide to us, including your bank account number, routing number, debit or credit card number and related billing information (collectively, the “Financial Information”). We require Financial Information in order to process payment for a product or service that you have provided or helped us provide. By submitting your Financial Information, you consent to our providing your Financial Information to those Authorized Third Party Service Providers as are reasonably necessary to support and process your transactions. We ask that you do not enter Financial Information into your profile, except in the fields provided for that information.
Facebook. You may be given the option to link your Facebook account so that you can comment on the Frontdoor Applications and your interaction with Frontdoor or take advantage of other features of the Frontdoor Applications. When you comment on the Frontdoor Applications using your Facebook username and password and click “allow” on the Facebook permission authorization screen, we will automatically import all information that you allow to be imported from your Facebook profile based upon your privacy settings at Facebook, such as your location, your interests, etc. (collectively, “Permitted Facebook Profile Content”) and you give us permission and consent to: (a) capture, store, use and display your Permitted Facebook Profile Content, including syncing access to such Permitted Facebook Profile Content when you are not using Frontdoor Applications and (b) otherwise use Permitted Facebook Profile Content as described in this Privacy Policy. The authentication of your Facebook login credentials is conducted solely through Facebook.
User Generated Content. The Frontdoor Applications may contain review or chat areas or other message, communication or other mechanisms designed to enable you to communicate with Frontdoor or Frontdoor customers (including through the Video Services), others or to post content on the Frontdoor Applications (the “Communication Services”). Please remember that any information you disclose while participating with the Communication Services becomes public information, becomes the property of, and is subject to redistribution by, Frontdoor. You should exercise caution and discretion when deciding to disclose your personal information in a submission or posting. There is no expectation of privacy when posting or otherwise participating on the Communication Services. If you post content, such as messages, reviews or photos, please be aware that any personally identifiable information contained in such content is accessible to registered users or visitors to that Frontdoor Application or Communication Service and we have no control over how those users may use your personally identifiable information. We have the right, but not the obligation, to monitor any activity and content associated with the Communication Services. We reserve the right to take action in connection with any content, including that which we deem inappropriate. Please review our Terms of Use for more information regarding your appropriate use of these Communication Services.
Video Services. The Frontdoor Applications may provide you access to certain video chat services (“Video Services”) to communicate with Frontdoor video experts (“Video Experts”) or Frontdoor customers. Please note that your use of the Video Services is subject to the Terms of Use.
Information Collected Through Technology
In addition to any personal information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies such as cookies, mobile tracking mechanisms, pixel tags, server-side tracking mechanisms, web beacons, browser analysis tools, and web server logs to track and record certain information, including as relates to your use of the Frontdoor Applications. As you use our Frontdoor Applications, your browser, devices and server (and technologies imbedded in your browser, devices and server) communicate with mechanisms operated by us, our business partners and our service providers to coordinate and record your activity and fulfill your requests (“Usage Information”). We collect many different types of information from cookies and other technologies. For example, we may collect information from the devices you use to access our Frontdoor Applications, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. In addition, we collect your IP address or other unique identifier (“Device Identifier”) from your computer or mobile device used to access the Frontdoor Applications (each, a “Device”). A Device Identifier is a number that is assigned to the Device used to access the Frontdoor Applications, and our systems identify your Device by its Device Identifier. We may also collect information about the website you were visiting before you came to our Frontdoor Applications and the website you visit after you leave our Frontdoor Applications, if this information is supplied to us by your browser, Device or otherwise. We may use this Usage Information for a variety of purposes, including to enhance or otherwise improve the Frontdoor Applications.
The information from cookies and related technology is stored in web server logs and also in web cookies and other tracking mechanisms kept on your Device(s), which are then transmitted back to the Frontdoor Applications by your Device(s). These servers are operated, and the cookies and other tracking mechanisms managed, by us, our business partners or our service providers. For example, when you visit Frontdoor Applications, we and our service providers may place cookies or other tracking mechanisms on your Device(s). Cookies and other tracking mechanisms allow us to recognize you when you return to a Frontdoor Application and may track and target your interests in order to provide a customized experience. Cookies and other tracking mechanisms also help us detect certain kinds of fraud. “Cookies” and similar tracking mechanisms use a small amount of information that is sent to your browser or Device to store information about your account, your preferences, and your use of the Frontdoor Applications.
In many cases, the information we collect using cookies and other similar tools is used in non-identifiable ways, without any reference to information that could reasonably identify you. For example, we use information we collect about Frontdoor Application users to optimize our products and services and understand traffic and usage patterns. In other cases, we associate the information we collect using cookies and related technologies with personal information. Whenever we associate Usage Information or a Device Identifier with your personal information, we will treat it as personal information.
Information You Provide About a Third Party
If you send someone else a communication from the Frontdoor Applications, such as sending an invitation to a business associate, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise.
Information We Collect from Third Parties
We acquire information from other trusted sources to update or supplement the information you have provided or that we collected automatically. We use this information to help us maintain the accuracy of the information we collect, to target our communications so that Frontdoor can inform you of products, services and offers that may be of interest to you and for internal business analysis or other business purposes.
Third Party Analytic Technologies
We use third parties’ analytic and tracking tools to better understand who is using the Frontdoor Applications, how people are using the Frontdoor Applications, how to improve the effectiveness of the Frontdoor Applications and their content and how to serve more targeted advertising to you. Those third-party companies may use cookies, pixel tags or other technologies to collect and store anonymous information such as time of visit, pages visited, time spent on each page of the Frontdoor Applications, Device Identifiers, type of operating system used and other website(s) or mobile applications you may have visited. They might combine information they collect from your interaction with Frontdoor Applications with information they collect from other sources and use this combined information to send you certain marketing or other communications.
If you wish to exercise choice with respect to collection and use of the data by these third-party tools, you may visit: http://www.aboutads.info/choices/
Some of the analytic and tracking tools we may use are Google Analytics and Google Analytics Advertising. The Google Analytics Advertising features we may use include the following:
-
Remarketing;
-
Google Display Network Impression Reporting;
-
Google Analytics Demographic and Interest Reporting; and
-
Integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers
If you wish to manage your Google accounts, you may visit: https://www.google.com/settings/u/0/ads/authenticated
If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout/
HOW WE USE AND SHARE YOUR INFORMATION
We use your information (including your personal information), subject to applicable laws, for the following purposes:
- to build a business relationship with you and provide you with equipment, training and support;
- to pay or reimburse you;
- to manage staffing resources, for financial planning, corporate compliance, internal audits and other administration;
- to communicate with you and facilitate communications between you and other individuals;
- to comply with legal obligations, including health and safety requirements and requests for information, and to assert, and defend against, any legal claim or inquiry;
- to monitor and evaluate your performance and to ensure compliance with our policies (including time and attendance) and applicable law;
- to recognize, reward and empower you;
- to provide references;
- to administer our applications, software and electronic systems;
- to facilitate and expedite dispatches and service calls, including as may be based on the specific location of a contractor;
- to improve satisfaction and performance;
- to process claims;
- to provide services you or others request;
- to complete transactions you have requested or upon which you assist;
- to provide you with an account and manage your account;
- to respond to communications from you;
- to notify you about updates to our websites, business or services;
- to measure and improve our business, services and performance;
- to perform analyses on data we have collected, such as market analyses, trends and other research;
- to process, provide and administer surveys, events and special promotions;
- to provide, administer and utilize our social media pages and websites;
- to compare information and identification for accuracy and verify it, including for identification purposes;
- to anonymize or otherwise protect your data;
- to prevent potentially fraudulent, prohibited or illegal activities;
- to protect the safety and security of our workforce, guests, property and assets (including controlling and facilitating access to and monitoring activity on and in our premises and activity using our computers, devices, networks, communications and other assets);
- to otherwise manage all aspects of your relationship with us, including but not limited to establishing, maintaining and terminating a business relationship, general operations, and administrative, financial and human resources related purposes; and
- as otherwise may be described to you when collecting your personal information or as otherwise set forth in this Privacy Policy.
Transactional Communications. We may send you communications from time to time relating to your account, orders and other transactional matters involving Frontdoor (or its affiliates and subsidiaries). These communications may include requests, order confirmations, invoices, renewals or customer service notifications. We may also send you service-related announcements. You may not opt out of receiving these communications, as they are not promotional in nature.
Authorized Third Party Service Providers. We may use third party service providers (“Authorized Third Party Service Providers”) to help us operate our business and the Frontdoor Applications or administer activities on our behalf. We may share your information with these Authorized Third Party Service Providers.
Electronic and Direct Mail Promotional Offers. Frontdoor and our affiliates and subsidiaries may send you promotional emails and direct mailings regarding special offers that may be of interest to you. If you do not want to receive emails or direct mail regarding special promotions or offers you may opt-out as provided in the CHOICE AND OPT OUT section below.
Telemarketing. If you have given us your telephone number, Frontdoor and our affiliates and subsidiaries may use the telephone number you provided to contact you, including to: (a) follow up on an order and (b) market to you other products or services. If you would prefer not to receive marketing phone calls from us, you may opt-out as provided in the CHOICE AND OPT OUT section below.
Third Party Tracking and Advertising. We may allow third-party companies to collect certain information on our behalf when you visit the Frontdoor Applications. This information is used by Frontdoor to better understand your interactions with the Frontdoor Applications (e.g., click stream information, time and date of certain action, etc.).
Co-Branded Areas. Certain areas on our Frontdoor Applications may be provided to you in association with third parties such as advertisers that provide products and services or rewards programs (“Co-Branded Areas”). Such Co-Branded Areas will identify the applicable third party. If you elect to register for the products or services provided at these Co-Branded Areas, you either will be providing your personal information to both us and the applicable third party or we may be providing your personal information directly to such third party. With respect to Co-Branded Areas, your information will be subject to this Privacy Policy as well as the privacy policy and practices of such third party. We are not responsible for the privacy practices of such third parties and we suggest you review the individual privacy policies of each company with whom you establish a relationship (including those third party sponsors or advertisers within a Co-Branded Area).
Feedback. All comments, feedback or materials submitted by you to us, including feedback, testimonials, images, reviews, questions, comments, suggestions or ideas (collectively, “Feedback”), shall be received and treated by us on a non-confidential and unrestricted basis (except to the extent such Feedback is subject to certain restrictions under applicable law). In accordance with all applicable law and this Privacy Policy, Frontdoor and its affiliates and subsidiaries will be free to use, display, perform, distribute, copy, adapt, and promote, in any medium now known or later developed, without compensation to you, the Feedback along with all ideas, concepts, know-how, techniques or methodologies contained in such Feedback, for any purpose whatsoever, including without limitation, developing, marketing and selling our products and services incorporating such Feedback. You agree that in submitting Feedback, such Feedback will not violate any right of any third party, including any confidentiality, copyright, trademark, privacy or other personal or intellectual property or proprietary rights, and will not cause injury to any person or entity. You further agree that no Feedback you submit will contain libelous or otherwise unlawful, threatening, abusive or obscene material, or contain viruses, commercial solicitations, or any form of “spam”.
Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, and other promotions (each, a “Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the official rules that govern such Promotion. If you choose to enter a Promotion, personal information may be disclosed to third parties or the public in connection with the administration of such Promotion and as required by law or permitted by the Promotion’s official rules. In addition, if you choose to enter a Promotion, the personal information you provide to us will be used by us in accordance with the terms of this Privacy Policy.
Legal Matters; Safety. We may, without your consent, access and disclose your information, any communications sent or received by you (including, without limitation, the contents of any video, chat, messaging, or other communication posted in or made available through the Communication Services), and any other information that we may have about you or your account as may be permitted or required by law (including, but not limited to, court order or subpoena), including to prevent or investigate suspected fraud, violations of our Terms of Use or activity that appears to us to be illegal or may expose us to legal liability. Additionally, in accordance with all applicable law and this Privacy Policy, we may disclose your information and communications in situations that we believe to be: (a) emergencies involving potential threats to the physical safety of any person or property if we believe that your information in any way relates to that threat or (b) inappropriate with respect to your conduct on the Frontdoor Applications or when using the Communication Services.
Sale or Transfer of Business or Assets. In the event that we, or any of our businesses, are sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, personally identifiable information (including all personal information) of our business partners, customers and visitors to our Frontdoor Applications may be one of the assets sold or merged in connection with that transaction. In addition, information about our business partners, customers and registered users may also be disclosed in connection with a commercial transaction where we or any one of our businesses are seeking financing, investment, support or funding.
ACCESS TO YOUR INFORMATION
If you have an online or mobile account with us, you may choose to resign and deactivate or otherwise manage your account at any time by visiting the Frontdoor Applications. If for any reason you wish to change the personal information or Financial Information you provided to us, you may do so within the Frontdoor Applications. If you delete or deactivate your account, we may still retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Use or other policies, take actions we deem necessary due to technical and legal requirements, and as dictated by constraints related to the security, integrity and operation of our Frontdoor Applications. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ privacy practices.
CHOICE AND OPT OUT
To opt-out of marketing communications or to request to be added to our Do Not Call List or our Do Not Mail List, you may use one of these convenient methods:
Electronic Promotional Offers. If you do not want to receive emails regarding special promotions or offers, you may (a) click the unsubscribe link in the footer of any email or (b) contact our Privacy Coordinator at the address set forth below.
Direct Mail Promotional Offers. If you do not want to receive promotional offers through direct mail, you may contact our Privacy Coordinator at the address set forth below.
Telemarketing. If you do not want to receive marketing phone calls, you may: (a) ask to be placed on our Do Not Call list when you receive a call from us or (b) contact our Privacy Coordinator at the address set forth below.
SMS Programs. In the event you elect to receive certain notices and announcements via text message (SMS) through Frontdoor’s service notification program or promotional text program respectively, you can opt out of continuing to receive these communications through SMS by texting STOP to the SMS number used by Frontdoor to contact you. You can also contact our Privacy Coordinator at the address set forth below.
Push Notifications. If you wish to change your preference with respect to receiving push notifications within the Frontdoor Applications, you can opt out of receiving those communications in the “Notifications” area of the Frontdoor Applications.
Brand-Specific Communications. If you receive marketing communications from Frontdoor or one of our affiliates, you must opt-out individually from each of the brands from which you are receiving brand-specific marketing communications.
Service Communications. Please note that even if you opt out of receiving promotional electronic or direct mail offers, we may continue to send you service notifications by email or direct mail that are related to our business relationship.
IMPORTANT DISCLOSURES, PRACTICES AND CONTACT INFORMATION
Links to other Website(s) and Communities. To the extent hyperlinks may be utilized to access external or third-party website(s) and communities, you should be aware that these external or third-party website(s) and communities are not controlled by us and, therefore, are not subject to this Privacy Policy. We recommend that you review the privacy policies of each such website and community to determine how your information will be utilized.
Security. We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. Unfortunately, however, no data transmission can be guaranteed to be 100% secure. As a result, while we strive to protect your information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from the Frontdoor Applications, and you do so at your own risk.
We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also, we advise that you log off your account and close your browser window when you have finished your visit to a Frontdoor Application. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.
California Resident Privacy Rights. If you are a California resident, applicable law may provide you with additional privacy rights with respect to our collection, use and disclosure of your personal information. For more information, visit www.frontdoor.com/contractor-state-privacy for our Privacy Notice for California Real Estate Agents and Service Contractors.
A Note to International Users. The Frontdoor Applications are operated in the United States. If you are located anywhere outside of the United States, please be aware that information we collect will be transferred to, processed and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your personal information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Frontdoor Applications or providing us with any information, you consent to this transfer, processing and storage of your information in the United States. You are also consenting to the application of United States federal and Tennessee state law in all matters concerning the Frontdoor Applications and this Privacy Policy.
Children’s Privacy. The Frontdoor Applications are generally intended for general adult audiences and are not directed or intended for children under sixteen years of age. We do not knowingly collect personal information from individuals under sixteen years of age. If you are under sixteen years of age, you should not register or provide personal information on the Frontdoor Applications. If we later obtain actual knowledge that a user who has provided personal information is under sixteen years of age, we will take steps to remove that user’s personal information from our systems. Additionally, we do not knowingly sell or share personal information of individuals who are under sixteen years of age.
Changes to the Privacy Policy. We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on the Frontdoor Applications, with the “Effective Date” posted within the Privacy Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new Frontdoor Applications or Communication Services or change existing ones. If we make any material changes to this Privacy Policy or how we handle your personal information, you will know either because (a) the Effective Date of this Privacy Policy will change or (b) we will provide you with a copy of the updated Privacy Policy that includes an updated Effective Date. By accessing the Frontdoor Applications or interacting with us after the Effective Date, you are deemed to consent to our then-current Privacy Policy for information captured after the Effective Date of that Privacy Policy.
Disputes. If you choose to visit the Frontdoor Applications your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use including limitations on damages, resolution of disputes, and application of the laws of the United States and the State of Tennessee.
No Rights of Third Parties. This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Frontdoor Applications.
Contacting Us. If you have any questions about this Privacy Policy, or the practices of the Frontdoor Applications and Communication Services, please email us at contractorprivacy@frontdoor.com if you are a service contractor or californiab2bprivacy@frontdoor.com if you are a real estate agent, or write to us at:
Legal Department
Attn: Privacy Coordinator
Frontdoor, Inc.
3400 Players Club Parkway, Suite 300
Memphis, TN 38125